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The marketing concept is a generic term, the businesses, the success by meeting the needs of their customers. Organizations that recognize these beliefs easily hold that customers are the driving force for their business. The marketing concept is an integral part of the marketing plan. Help to create a marketing plan your business in this class. Success is directly what the client wants together. So this begs the question; how do you know what customers need and want?
First, let's define the difference between these two terms:
Needs - needs is a prerequisite condition for its own survival. Such as food, water, shelter, affection, esteem, etc. The needs of customers can be extensive.
Want - a desire for something that you can live without. Examples of these are larger houses, iPod, car, etc. While the broad needs of customers, they are often very special wishes.
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The need and desire go hand in hand with purchasing decisions. For example, if customers are hungry, they need food. In theory, almost any food will do, because they nourish their bodies. However, the customer will have certain foods in mind. While they were able to eat from the dollar menu at McDonald's, what they want is a big juicy burger from the bar and grill in the corner. This is where marketers can step in. Marketers can identify what the customers need and want to use what they want to direct to customers on a certain product or service.
What customers want
The concept of marketing is about matching the company's ability to meet the aspirations of consumers. The matching process is carried out in so-called marketing environment. Companies that can do this consistently begin to rely on their brand name to bring in customers. Consider getting help build your business brand here. Companies you do not marketing activities. They face the threat of competitors and changes in the political environment, economic, social and technology. All these factors have to be considered as a company try to match capabilities with needs and wants to be the target customers.
While the needs of the instinct is the desire, cultural and economic due to the social pressure especially from marketing activities. The pressure is the customer. Consumer demand is is by a desire for a particular product or service and the willingness of customers to pay for it. For example, many customers want to Rolex, but few are able and willing to pay for it.
The companies are in a dilemma. You need products and services that customers want to create, but they also need the prices of products and services at a price to pay, customers are ready.
Demand in the market
On the whole, the market demand is a combination of all the requirements of potential customers for a particular product or service in a particular market. The market demand is only half of the market, however. His sister is half the supply market. The law of demand shows that many customers are willing to buy something at a lower price and less of the same thing at a higher price. This graphic arrested with negative sloping line.
The company can not make the customer's needs and rarely can social influence around how customer requirements are involved create. However, they can affect the customer demand by creating products and services are attractive, affordable, quality and available. Business communication these functions through the promotion of marketing and advertising. Companies with a marketing orientation have adopted the marketing concept.
Competition out there
Awareness of the competition it is very important in the development of a marketing concept for a specific product or service. For example, two different companies to the same glass of wine to sell at the same price. However, if Company A does a better job of communicating with the customer brand and products a better choice, then they are wine glasses over company A to company B for sale In order to do this, they should focus on the wine glass' Proposition The unique selling point. If you need brush-up on your sales techniques, you try to take this course of professional selling.
Unique Selling Proposition communicate the benefits of your product or service for the customer. For example, Company A glass of wine a slightly higher allows, pour the wine more. These products can take off now, because the customers do not have to fill their glasses worry so often and can concentrate on their guests. To increase the validity of this proposition, the company A may include Testimonials on the packaging of a wine glass'.
Creative marketing communications by design, but to carefully go over or false claims. All communication about a product or service must be well thought out and strategically. Ads must arouse interest and motivate your audience to action. For example, some ads to attract attention, but then moments later forgetting your products or services. Great marketing makes your product or service in the forefront of the minds of consumers.
Since the needs and desires of the target group changes over time, the constant development of new ideas to keep your brand relevant is important to the marketing concept. For example, with the rise of mobile devices, many consumers are looking for products and services information on the company's website. You want to ensure that your website compatible mobile or responsive, so that customers have a good experience of interacting with your brand on their mobile phones and tablets. You can learn more about creative guerrilla marketing techniques, to learn with this class.
Compendium
In short, the marketing concept is important because it determines how your business is to promote business and grow. It states that the main task of the company is to meet customer needs. This is done to determine what the market wants and then best fit to suit your product or service. To achieve this goal, everyone in the company should be dedicated to customer satisfaction. It is also important to note that the company to remain profitable while meeting customer needs. A company needs to the consumer that they actually work enough to aim able. It is a business after all and short-term profitability is as important as the long-term benefits.