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1. Create a wish list.
Who do you want to do business? Be as specific as possible: Identify the geographic area and type of business or customers you want to target your business. If you do not know who you want to do business with, you can not make contact.
These days, the trend towards smaller niche (target is young people are not specific enough ;. targeting men, African-American adolescents with a family income of $ 40,000 and higher company aiming selling software too broad aims, Nord -Kalifornien based company software distribution or Student Internet and a turnover of $ 15 million or more is a better target.
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| Create a Good Niche Marketing |
2. Focus.
Explain what you want to sell, remember: a) You can not everything can be for all and b) "small larger." Your niche is not the same as the field in which you work. For example, a retail clothing business is not a niche, but a field. A more specific niche could be "maternity clothes for women in leadership positions."
To begin the process of focus, use these techniques to help you:
a. Make a list of things that fit you best and skill implicitly do in each.
b. List your achievements.
c. Identify the most important lessons you've learned in life.
d. Look for patterns that show the style or approach to solve the problem.
Your niche should naturally arise from the interests and experiences. If you, for example, spent 10 years in a consulting company operates, but also spent 10 years for small businesses work, family owned, f. You can decide to start specializing in the small family business, a consulting firm.
3. Describe the views of customers.
If you look at the world from the perspective of your potential customers, you can identify their needs or desires. The best way to do this is to reach potential customers and identify their main problems.
4. Synthesis.
At this time, the niche should you start taking shape as your ideas and customer needs and desires converge to create something new. A good niche has five characteristics:
a. It will take you where you want to go - in other words, it is in accordance with your long-term vision.
b. Others want it - that is, the customer.
c. It was carefully planned.
d. This one-of-a-kind "the only game in town."
e. It developed so that you can develop various profit centers and still keep the core business in order to ensure long-term success.
5. Review.
Now it's time to evaluate the proposed product or service against the five criteria in step 4. You might be this niche you have in mind will find a business trip requires more than you prepared for. This does not meet any of the criteria mentioned above - it will not take you where you want to go. So it is and move scrap to the next idea.
6. Test.
Once you have a match between the niche and products to test the market. This can be done by offering a sample, such as a free mini-seminar or a copy of your newsletter.
7. Go for it! It's time to realize your idea.
For many entrepreneurs this is the most difficult phase. But fear not: If you do your homework, a calculated risk would come to the market, not just gambling.
Once you have established your niche and well received by the market, you may be tempted to complacency. Not a good idea. Ask yourself the following questions if you think you've found your niche - and ask them again to make sure every six months or so that you are still on target niche:
a. Who are your target customers?
b. It is not your target customers?
c. Do you reject certain types of businesses, if it falls outside your niche?
d. What do customers do you stand?
e. Is your niche in a constant state of evolution?
f. Is your niche offer what prospective customers want?
g. Did you have a plan and a delivery system, effectively mediate your niche needs for proper h. Market?
i. You can confidently predict the lifecycle of your niche?
j. As you can expand your niche to a variety of products or services, which operate as a profit center?
k. Do you have a sense of passion and energy focus according to your niche?
l. Have comfortable niche and feel natural?
Meters How will pursue contribute your niche to achieve the goals you have set for your business?