ADS HERE
Determine marketing strategies and effective marketing strategy will help you to determine the direction and goals for your marketing. Your strategy should articulate how you want your customers to deliver your product or service in a way satisfactory.
Once you define your customers or target audience, you need to start to develop and implement tactics to reach them. Marketing mix are tactical elements that you can use to implement the strategy and achieve to make your target audience.
 |
| Marketing Strategy Increase Sales of Products |
Tactics Marketing Mix
Identify tactical action steps that will transform your strategy into reality in your marketing plan, with the following guidelines. Among seven tactics are sometimes called 7Ps.
1. Products or services
What products or services that you offer? Discuss branding, packaging (if any), and the product is in production or development. You should use the features and benefits that you offer, your unique selling points as possible (What makes your product / service is different from other) and what the possible spin-off products to take into account services.
2. The price of a product or service
Price is an important part of your marketing mix. Choosing the right price for a product or service will help you to maximize profits and strong relationships with your customers. With pricing You'll also find the serious financial consequences that may occur if your price is too low (not enough profits) to avoid or too high (not enough sales).
3. Your position (place) in the market
Whether it relates to a retail store, online store, or in social media, 'a' to the channel and the position of providing your products, information and support related services. This is how you can position your product in the market, it is the place where the product to be purchased. Often referred to as a distribution channel, they can no physical stores (eg supermarkets), and virtual stores (eg eBay) online.
As in the right place can be the deciding factor whether a customer buys from you or not. To find out where your ideal customers to buy than it's worth doing some market research.
4. Product promotion services
How do you assess promote and market your business now, (or want)? Regardless of how well your business, if you do not have people who promote and to say, you probably will not go to many sales. Promotion is about to attract the right people for the use and reuse of your business. There are a number of techniques to use, and it can in various ways, to be combined to adjust the cost-effective strategy for demand. This can include online branding, PR and advertising.
5. People in your company (eg retailers, employees)
If you have employees, they can influence the marketing of products and services in your company. To provide professional and friendly staff contribute satisfied customers, and can be a unique experience in selling that companies often look offer. If an outstanding team provides a competitive advantage, so the quality of recruitment and training is important in order to achieve your marketing goals. Ensure procedures and training in place to get the best from your team.
6. The process is the experience of buying
The process of buying experience customers get when they buy a product or service. For example, the way a good bottle of wine and gastronomy presented in response to a complaint or the speed of the fast-food outlet serving poor delivery process can damage the other elements of the marketing mix. Cheap flights, for example, can offer very competitive prices the title, but when the final price, additional charges such as baggage fees and administrative costs is inflated, customers can begin to feel they have been taken advantage of.
Try to document important processes and procedures so that your employees and suppliers know what you want.
7. The physical environment where the good / services presented
The physical environment in which the products or services sold and delivered to a significant impact on how the experience of the business of your customers. The physical environment can be a high-quality furniture in your consulting room, waiting room design or website.
Create a positive physical environment need not be expensive - make a vase full of fresh flowers or a showcase creative a big difference.