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For many of the most successful companies today, content marketing is one of the largest and most important part of their marketing strategy has become. No matter what your business or what industry you are in, there are times where you can really benefit from marketing content.
However, there are also times when many businesses fail in their efforts with content marketing. Mistakes happen, they are part of the game, but if you want to make sure that your content marketing strategy as successful as possible, it is important to learn from the mistakes of others.
1. Do not create content that solve problems
There are so many ways to create quality content. You can add a lot of visual, has a strong introduction, making articles Most single grammatically-correct or your readers surprised with shocking facts and statistics. However, there are many experts who focus so hard to do all the other things their content "big" that they make the most important part forgotten by the quality of the content: it is necessary to solve the problem.
Digital marketing experts Sam oven advised me recently: "The biggest mistakes that most people with content marketing, content creation for the sake of creating content All content is instead content to create, really solve the problems for people marketing. victory: to the solution of problems, should turn frustrations and the market demands, and not just a few words about the dinner staff newest or latest hire, who like to go to and skateboard that is what I am most market to see ". this is sound advice that marketers should pay attention.
2. Do not forget to write down your goals and strategies
Every marketer knows that they need a strategy, but most marketers not to write their strategies and what they plan to do with the efforts of their marketing content. You need to write down your goals and plans, make them real and affordable and documentation, how far you have come in achieving this goal.
How can you optimize your approach and improve your strategy if you do not keep track of how you progress on your goals and what works and does not work in your marketing efforts?
3. Ignore Customer Questions and Answers
Your readers are a valuable source of information, no matter what area you are in. However, there are a lot of marketers forget how important their readers. You need to get your reader responses and attention to listen to the questions they ask. If they do not like what you do or do not like the content you put out there, then you have a problem. You can be an expert in content marketing, but they are business people go.
4. There was no business case
know Most marketers that the ROI of marketing content with a strong business case and clearly should start. However, many people skip develop this important first step in their plans. You need to think about what you are trying to achieve a strong foundation for your plan and create. That's not something you can go back and only later. You should start with a business case, before you move forward with your content strategy.
5. Live In Box
There are so many content providers who have created a way to do something and processes for their strategy, they are very attached to their approach. They are afraid to experiment. Yes, most of the content you will need all your bases, bread and butter, content standards. But you must also be willing to take risks. More than just to make a new white paper. Try visual content, think outside the box to create videos, develop interactive content. If you are not willing to take risks, then you can lose.
6. Leverage your existing B2B Content
Good content marketers know that they need to always focus on the creation of new content. But great content marketers understand that they need to focus not only on new content, but you need to use, as well as existing content. Take a look at the content that you have made so many B2B content not used. See if you can re-use or re-use this content in any way, it is a time saver and money that can really pay off.
7. Do not transport Understanding
Web traffic is very important in the world of content marketing. After all, the whole point of content marketing is to get visitors to your website. However, to really focus on building website traffic is great, you need to understand web traffic.
There are two ways you can get traffic to your website:
paid traffic, or PPC ads, Facebook ads and banners. Traffic received or organic traffic from social media followers and Google searches and traffic then possessed. This is a list of your own followers, those information, contact you and the people you can for events and promotions via email and phone. The goal should always be paid transformation and received traffic circulation possession.
8. Failed to Distribution Focus
Distribution is still one of the most important parts of effective content marketing strategy. There are so many people who focus on the content straight and they forgot about the distribution. You need to focus on three main avenues of distribution: email lists, social networking sites and search engines. Otherwise, on a concentrate of these, and not to reach as many people as you need to achieve with your campaign.
10. Have Strong headlines failed
Unfortunately seem strong headlines on the market today are ignored, even by experts. Content you need to have a strong headline and a strong title, and the list tends to work best. If you do not grab people's attention with your title, they will never have a day to give your content. So many experts are so focused on the keywords and crafting content really interesting that they forget the simple art to return to his post and make sure it is a powerful, eye-catching and informative.
11. Create content Complex
If you want your content to get the attention of a broad readership and hit really at home with many people, then you have it easy. Posts and articles should be to read in high school reading level is easy, straightforward, easy for people, and they need not be filled with complex industry jargon. The easier to read your content that is usable more common.
12. Insufficient Content Publishing
When you create a content campaign, is one of the best things you can do is think like a publisher. There are some things that do all publishers and one of them is that they released consistently, they always put something out there. Against this background, one of the biggest mistakes that content providers is that they do not have enough content on the web, they do not have to publish consistently. There are so many pieces of content get more visible, so you need to make sure that you always put on the net new information to ensure that you get the kind of attention you seek.