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1. Understand your customers
Learn is know your customers the most important stage of the marketing process. The more accurate the information and knowledge, the more effective it is to be sold. Use all the information you want to understand the customer behavior, demographics, and requirements. This information must take important business decisions and allows you to write a marketing plan.
2. Consider the marketing environment
Knowing your customers is important, but there are also business opportunities that may arise as a result of changing global circumstances. For example, tends to grow cheap food as store campsites or in a recession budget brands as people choose in their annual expenses. new technology can make possible new products, and new laws to shift consumer behavior - a good example of the reduction in road tax for low-emission cars. Ensure regular "scan" the external environment for opportunities (and risks).
3. Design a product or service around the customer
Once you have a marketing plan in place, you have the products or services, make sure that your customers are tailored - from the packaging to the way it was promoted. Entrepreneurs often fall into the trap, the products they make, rather than the design and presentation want to sell things in a manner specified by the customer.
4. Make sure that you have a smooth and efficient
The process of doing business is almost as important as the product itself - ensure rapid delivery, returned treated with polite, your employees greet customers with a smile and a cup of coffee. Surprise and delight your customers by going beyond the call of duty to them. Word of mouth is a powerful sales tool and that is precisely to generate the way.
5. Draft target advertising and customer communication
Place some ads just are not enough to get more attention. Consumers are bombarded with hundreds of marketing messages every day in their lives and noticed less and less. They need to do something special to get up, so make sure to exactly the person your message clearly and vocation is to try to sell you. Use both emotional and rational arguments to show what you are selling and why they need.
6. Invest in your employees
Your employees are your most valuable asset - their guard and give them the training they need to perform their jobs well. From the front you for your sellers, make sure they are motivated, have the tools that they need, and to understand their role in the business plan. If everyone works together, your business will look after itself.
7. Make sure that the front of the storage tidy
Good presentation is a tool that a major impact, it generates confidence, motivate your employees and make customers satisfied with their decision. When the front of the house is a mess, what is intended with the storage or filing system? Even if things are messy backstage never lower the standard of your customer-facing areas
8. Do you have a pricing strategy
Put not only the price based on the cost of production plus a margin. The price is a powerful tool to achieve your goals - decide what you want to achieve and what message you give prices at a certain level to set. High price means you will be less likely to sell, but it can give the impression of a premium product. low price, you can afford to get in or to dominate a particular market, even if these lower profitability may mean in the short term. Make sure the price is certainly part of a larger strategy, and takes this into your marketing plan.
9. In response to complaints either
Every complaint is an opportunity to turn dissatisfied customers - respond quickly and positively. Remember, your brand easily damaged, and the last thing you want is active for the people about your business to spread to be bad stories. handles complaints and can often lead to loyal customers, they will have a fresh confidence in your brand and buy the confidence to know that when things are done wrong, they will be sorted out quickly.
10. Write a Marketing Plan
Develop your strategy in the form of written a marketing plan, as this will ensure that all members of your business to understand the direction of the company. The plan is a comprehensive document and explored taking important aspects covers everything your product to the customer, including the aforementioned points. When developing a plan, ask yourself the following question.