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Content marketing has seen ups and downs since the new popularity as an online marketing strategy in recent years. What was once a market from the site dominates the written to produce the highest volume of quality content has become a market in which you and your connections, your format diversity, and ability with the audience in multiple media all your success help determine ROI to connect.
Content marketers today have the subjective situation to analyze and adapt to new technologies at a faster rate than ever before, but it is only more complex going on here. Content marketing will undergo some serious changes in the coming year, and if you want to stay ahead of the competition, you must be prepared to:
1. The combined content marketing will place the content in the hands of users.
What is the best way to learn the public opinion? A large-scale survey, which took a bit of information to describe by thousands of people a fuller picture. In 2016, this principle will be applied to the content; complex software Blip information to take to millions of social profiles and piece them together to form a coherent story. For example, the new Twitter feature is a tremendous project to collect pictures, videos and posts from users in order to make the story and the individual functions in the news and other special events as they unfold. This may jeopardize the field of content marketing in the area of coverage, but may hold a promising alternative ways to release.
2. The algorithm freelancers threatening everywhere.
By some estimates, now you have written at least one article of a robot read algorithms and you do not even know ,. Today journalism algorithm shall be capable of producing articles about simple topics (such as sports and weather). Soon they will be suited by much more demanding task. While freelancers and part-time employees for entry have become daily for content production cost in the, in 2016, they could begin to replace by an automatic algorithm. complex issues requires hands-on man, at least for a few years, but expect the algorithm to see, make a splash at the end of next year.
3. Google Knowledge Graph and instant response would require a shift toward long-form content.
Although Google's Knowledge Graph has been around since 2012, it was only recently that the vault has developed into something memorable. Now it seems for most of the long tail searches, users enjoy with instant answers and information for general inquiries. digital assistants such as Siri and Cortana attempt something similar. A sophisticated form of providing the answer is the need to remove, click on any website in the search results, to reduce traffic to traditional web pages, the back earlier. Briefly, the visitors began to a Web page that provides quick answers to reduce that marketers will force to seek refuge content on topics that complicated and difficult.
4. Social Media will offer a new publishing options.
Facebook started the trend when it introduced "Instant Pages." Basically, recognize Facebook that the products together on a single platform often more visibility and more hits than the original publication of articles on their own websites. To this dissonance, to solve Instant Pages publishers an alternative to provide; publish articles directly on the platform. Google has now introduced its own version, so expect a new kind of publishing distribution seen on various social and other digital media.
5. Content will require more visual media.
There are several reasons why to be visual content still important. Wireless and Internet connection speeds continue when on the move to increase access to images and video to give more people the opportunity. written content market to continue to be more saturated, leaving the user with a higher demand for visual content. And users increasingly impatient, have some form of faster communication. The result is a significantly higher demand for video and other visual forms of content in 2016th
6. Interactive content appears.
With custom newsfeeds and custom search results that users are always on the individual results in the digital world. Soon it will be applied to the content, as users shifted demand content or responds user commands. The opening of the Oculus Rift (along with dozens of other virtual reality headset) in 2016 could be used, which finally introduced adaptability and interactivity as a practical medium for content as a spark. Either way, expect demand to see for tailored content grows.
7. The competition will skyrocket.
Market saturation limit of the content already, but the competition is only until 2016. The algorithm to increase new formats and to engage new technologies that make it easier and cheaper for companies in content marketing. The end result is a market to be flooded, and only the best of the best, any kind of visibility means obtained. In 2016, more than ever, the quality of the content would care rather than quantity, and only the best survive.