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In recent years we have spent tens of thousands of hours working with hundreds of different marketing. If you spend much time with people in specific roles, one of the most interesting things you can do is to try the skills to determine that someone make successful in this role. It's very exciting for marketing, because marketing has changed so much in the past decade. While successful marketers may have different properties, we have identified really stand out at this time 11 marketing skills.
Essential skills currently marketing
Generally a very successful marketers today:
driven marketers sales
Knowledge customers and their markets
Creating an outstanding customer experience
Is a great storyteller
Try everything and take no
Never stop to get new marketing ploy
Use to make data decisions
Enjoy working with the technology
Manage their work according to plan
Writing is very, very good
Giving a specific, identifiable results
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| Successful Marketing Career Building |
Sales driven marketing
Marketers have to drive capable turnover tends to thrive in their careers. That's because most CEOs believe that marketers regardless of the company's goals. 78% of CEOs do not think marketing on generating sales growth in topline aligned - A recent survey by Fournaise Marketing Group highlighted this problem. And 80% of CEOs believe marketers short of financial goals and long term separately. Marketers who can tie their efforts to increase revenue thrive in this environment.
Knowing your market
The marketing success of an organization depends on its ability to understand the target audience. Marketers who understand and articulate effectively what customers and competitors, have the basic marketing skills. The voice of the customer is very valuable for the company. Marketers can collect quantitative and qualitative data about the customer and serve strategically very valuable information for decision makers. Another point - it is not just about data through surveys to collect. direct talks with customers are very important to this effort and are more valuable than the survey data generally.
Creating an outstanding customer experience
The most successful marketers today provide an exceptional experience for the customer. Thanks to the Internet, now there are more points of interaction between customers and the brand today. This interaction is growing ever richer and it is the task of marketing to create and manage this experience. Marketers can create an experience that resonate with customers really rare, but the people who can deliver as much business results exceed the standard.
As a storyteller
Most outstanding customer experiences to create, say, a good story. It's harder than ever to get the attention of customers. Therefore marketers like Seth Godin believes that stories for successful marketing is very important. Marketers should good storyteller for the simple reason that customers identify with the story more interesting than anything else. Most successful marketing campaign tells the story that identifies the customer with on an emotional level. Marketers, the big stories to customers through various marketing campaigns are essential in a world can say where the attention of customers can be a challenge.
Test everything; Suppose nothing
Many marketers make decisions based on their instincts, but with the wealth of data available to them, it does not happen. Good marketers continue to test things such as new marketing campaign, ad text, and the price to turn data into business results. Fortunately, a number of tools, such as online advertising platform and SaaS tools immediately, so that testing easier than ever. For example, the test is simple A / B help you test the relative effectiveness of tenders, copy and design.
Never stop learning
Marketing is changing rapidly due to dynamics such as the Internet and changing customer behavior. This means that marketers need to learn faster than before. Something as simple as learning to be an important marketing skills. Fortunately, there is a wealth of information available online, the marketer to learn new marketing trend can help. Many of the best marketers actively tweeting world blogging and the latest data and information. LinkedIn is another powerful tool to gain knowledge about marketing. To find examples of topics now social media, content marketing, big data and mobile marketing include. My co-founder Craig Rosenberg, emphasize the importance of continuous learning how these "self-educate, as much as possible. Marketing you learn in school or in books of very different is how marketing really works. They have blogs, white papers to go read, attend the webinar to online and offline training ... also CMO spent a lot of time to educate yourself on marketing. never enough can know. "
Using customer data to make decisions
Marketers now have access to large amounts of data. As a result, companies can understand their customers much better than before. Marketers who learn how to collect and analyze customer data in an attempt to make a better decision, would be a very high demand in the coming decades. If this data is used to understand only the market or to create and optimize marketing campaigns more effective, most employers for people looking for that are to be sent with the data. A background in statistics, in-depth knowledge of Excel and an understanding of analysis tools are useful skills in this area. And do not forget that some of the valuable customer data comes in the form of one-on-one conversations with customers.
As a marketing technologist
Gartner predicts that that the marketing spend even more on the technology of the IT group to 2017th This means that marketers are adept at developing the general marketing applications and systems. This does not mean that you'll be an engineer to be successful, but they must be able to use many of these applications, such as business users. Marketing technologies are commonly used include CRM, marketing automation, email marketing, marketing analysis, and a number of developing countries, online marketing technology.
Plan Manage
Successful marketers use plans and project plans, to ensure that they complete their work in a timely manner. Most of them work in a marketing organization of time is driven. For example, the marketing campaign has a start date that everyone is working on the campaign focuses on. good marketer is working from the date of launch backwards and develop a schedule, the work that it controls. They treat scripture as start date, do everything in order to begin on time to make sure.
Learning how to write
Many marketers underestimate the importance of writing, but copywriting is one of the most important skills that can have a marketer. This is the basis for almost any marketing campaign. From the ad copy, email, landing pages, copywriting is a skill that can be relatively basic Oversized impact on conversion rates. It is also the basis for a variety of internal communication to be, must manage the marketers in their business.
Giving a specific, identifiable results
Finally, marketing has become an area where marketers must deliver results. Is there a lift in brand awareness, generate a number of qualified leads, or offer sales, marketing needs to be done today on the hook. Successful marketers focus to deliver results that share three characteristics. First, they give the results that can be easily identified and understood by companies. Second, they provide results that impact on business, as a rule, on the revenue side of things. Third, they offer these results on a monthly basis.